Analysis of the process of communicational informational monthly of a São Paulo State interior region cooperative

Analysis of the process of communicational informational monthly of a São Paulo State interior region cooperative

Juliana Correa Bernardes, Ana Elisa Bressan Smith Lourenzani

The information is an essential element for decision-making. In the environmental organizations, have access to information becomes crucial to remain competitive conditions in an increasingly global market. For farmers, access to the media to provide them with data to enable a more secure decision-making is fundamental. In this sense, the organizations, associations, governments and private companies lay hold of communication tools that can equip your audience information. In the specific case of this study, we sought to analyze the information content developed by a Cooperative inside of São Paulo. The methodological approach of this research followed the exploratory and descriptive research supported by content analysis, using both Nvivo® software. It was noted, that the present communication barriers in this study have a potential exclusion of features and can harm. particularly, a significant portion of the cooperative members belonging to family farming, since these also included among the public of the cooperative.

2016

Agricultura Familiar, Processo comunicacional, cooperativismo

Revista Eletrônica Competências Digitais para Agricultura Familiar

Universidade Estadual Paulista Júlio de Mesquita Filho

Agriculture (General)