https://www.socictopen.socict.org/files/original/70118ca5ca691cf2b4e0029ed3334a6c.pdf 88960de2957d83a8cd6e99a4d5c6b419 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Agricultura sostenible Description An account of the resource Dominio científico: Agricultura sostenible Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reflexiones sobre la responsabilidad del marketing en la crisis ecológica Creator An entity primarily responsible for making the resource Antonio Chamorro-Mera, Tomás M. Bañegil Palacios Description An account of the resource Inicialmente, en este artículo se plantean las consecuencias negativas sobre el medio ambiente de la cultura de consumo vigente en las sociedades desarrolladas, y se reflexiona sobre el papel del marketing y de los consumidores en la crisis ecológica. En una segunda parte, se plantea la posibilidad de que el marketing no sólo sea parte del problema, sino también parte de la solución, si los consumidores asumen su soberanía en el mercado y demandan productos ecológicos. Finalmente, se concluye con la necesidad de cambiar el paradigma social dominante, sustituyendo el consumo de productos ecológicos por un consumo sostenible. Date A point or period of time associated with an event in the lifecycle of the resource 2005 Subject The topic of the resource Marketing Ecológico, consumidor ecológico, consumo sostenible, paradigma social dominante Source A related resource from which the described resource is derived Revista Empresa y Humanismo Publisher An entity responsible for making the resource available Universidad de Navarra Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Business Relation A related resource <a href="https://revistas.unav.edu/index.php/empresa-y-humanismo/article/view/33338" target="_blank" rel="noreferrer noopener">https://revistas.unav.edu/index.php/empresa-y-humanismo/article/view/33338</a>