Corporate social responsibility plan for the real estate sector

Corporate social responsibility plan for the real estate sector

Cecilia Ivonne Narváez-Zurita, Juan Carlos Erazo-Álvarez, Verónica Paulina Moreno, Giovanny Miguel Yauri-Santos

Corporate social responsibility as a voluntary agreement between companies and society to help achieve sustainability objectives, including environmental ones, is an argument for achieving business advantages in the market. So the objective of the research is to design a corporate social responsibility plan for real estate companies in the city of Cuenca. The type of research was non-experimental, had a qualitative and quantitative orientation and the scope of the study was descriptive-explanatory. The methods used were the historical-logical, analytical-synthetic, deductive-inductive and the systemic method. The results demonstrated how basic it is to have social responsibility in companies and not only that, also to design a plan and socialize people, the same ones who widely understand the concept of sustainability and support and idealize this in large companies, especially in real estate agents as intermediaries to satisfy a primary need.

2020

EMPRESA PRIVADA, Responsabilidad Social, ecología, marketing

10.35381/r.k.v5i10.845

Revista Arbitrada Interdisciplinaria Koinonía

Fundación Koinonia

Social sciences (General), General Works