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                <text>Agricultura sostenible</text>
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                <text>Dominio científico: Agricultura sostenible</text>
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              <text>Una Estrategia de Innovación en Fertilizantes Orgánicos Mediante Lógica Difusa / An Innovation Strategy in Organic Fertilizer by Fuzzy Logic</text>
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              <text>Miguel David Rojas López, Juan David Sánchez Uribe, Laura Marcela Londoño Vásquez</text>
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              <text>Resumen. Las investigaciones previas aplicadas a la industria delos fertilizantes orgánicos se enfocan en solucionar un problema demanejo de sólidos y la generación de valor desde el punto de vistatécnico, compostaje, humus, enriquecimiento en composición, sinenfocar los estudios a la estructura del negocio. Esta investigaciónmuestra la implementación de una estructura comercial yconceptual del campo de los fertilizantes, permitiendo ofrecer almercado un producto con características técnicas, precio y servicionovedosos, generando ventaja competitiva con respecto a losactores y sustitutos del mercado. Mediante la aplicación de lógicadifusa se presenta una estrategia innovadora a nivel productivo ycomercial, por medio de la aplicación de las técnicas de análisismorfológico y análisis de problemas, las cuales permiten identificaruna combinación de características para formular la estrategiaque luego es validada por medio de los empresarios del sector. / Abstract. Previous research applied to industry of organic fertilizersare apply mainly to the solution of solids handling problem andgeneration of value from the technical standpoint, as composting,humus, enrichment in composition, without focusing the studiesto the business structure. This research shows the implementationof a commercial and conceptual structure of the field of fertilizers,allowing offer the market a product with technical characteristics,price and service novel, generating competitive advantageregarding the actors and market substitutes. Through fuzzy logicit presents an innovative strategy at productive and commerciallevel, through morphological analysis technique and problemanalysis, to identify combination of characteristics to formulatethe strategy that then is validated through sector entrepreneurs</text>
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              <text>2014</text>
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              <text>Generación de valor, Plan estratégico, agricultural inputs, insumos agrícolas. /  Strategic plan, marketing, mercadeo, value creation</text>
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          <name>Identifier</name>
          <description>An unambiguous reference to the resource within a given context</description>
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              <text>10.15446/rfnam.v68n1.47829</text>
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          <name>Source</name>
          <description>A related resource from which the described resource is derived</description>
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              <text>Revista Facultad Nacional de Agronomía Medellín</text>
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          <name>Publisher</name>
          <description>An entity responsible for making the resource available</description>
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              <text>Universidad Nacional de Colombia, Sede Medellín</text>
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          <name>Coverage</name>
          <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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              <text>Agriculture (General), Agriculture</text>
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              <text>&lt;a href="http://www.revistas.unal.edu.co/index.php/refame/article/view/47829" target="_blank" rel="noreferrer noopener"&gt;http://www.revistas.unal.edu.co/index.php/refame/article/view/47829&lt;/a&gt;</text>
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