TO ANALYZE THE CITY LOGOS OF ADANA MERSİN AND ANTALYA AS IDENTITY INDICATORS
logo, City Logos, brand, URBAN IDENTITY, Mediterranean cities, Semiotics
Since the beginning of the twentieth century, the graphic design area has been developed very rapidly. In this process more and more original and qualified. Works have been produced in the field ofgraphic design and a dazzling increase has been achieved in the graphic product variety. Especially bydesigning new fonts, typography has been the most important developing field in this process. Withthe diversity of typography and typography design, the way for symbolic expression has been openedand the modern design perception has become wide spread. Innovations in typography, icon creativity and original inventions have started to take place in the identity indicators of institutions and organizations. Thus, the logo design, which reflects the working and service areas of the institutions andorganizations in the best way and gives them a visual identity at the local, national and internationallevel, has started to be represented as an identity indicator of almost every city, especially the capitalsand the big cities of the countries.The city logos as indicators of corporate identity are the elements ofidentity that comein to prominence in communication activities and which enable the identificationand identification of cities and the perception of urban culture. Logos, which create a good urbanimage and provide a symbolic image, are indicators that take place in the minds of the masses andserve as an effective communication and also help in branding. In this study, the logos which have theidentity indicators of the metropolitan municipalities of Adana, Mersin and Antalya, their meanings,form strings and their usefulness will be contexted and their analyzes will be done.
Sada Institute of Art and Language Studies
Language and Literature, Fine Arts, Arts in general