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            <name>Title</name>
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                <text>Coronavirus</text>
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                <text>Dominio científico: Coronavirus</text>
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              <text>Prossimità virtuale o distanza fisica? Trasformazione digitale e co-creazione del valore ai tempi del COVID-19/Virtual proximity or physical distance? Digital transformation and value co-creation in COVID-19 times</text>
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              <text>Marta Massi, Alex Turrini</text>
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              <text>La situazione di emergenza creatasi con il diffondersi dell’epidemia da coronavirus (COVID-19) ha repentinamente rivoluzionato le modalità di erogazione di servizi con particolare riferimento al settore artistico-culturale e, in particolare, in quello dei musei. Il presente contributo esplora come l’attuale crisi sanitaria abbia stimolato una nuova socializzazione del patrimonio culturale attraverso la trasformazione digitale dei contenuti culturali e lo sviluppo di una nuova forma di co-creazione del servizio offerto dai musei. In effetti, i musei sono improvvisamente passati dall'essere templi e custodi del patrimonio ad arene virtuali in cui artisti, visitatori e intermediari culturali si incontrano con ruoli mai sperimentati prima. In particolare, potenziati dalla trasformazione digitale, i consumatori possono ora trasformarsi concretamente in prosumer scambiando e co-creando nuovi significati culturali e nuove conoscenze sulle arti. Il contributo delinea diversi modelli di co-creazione culturale, fornendo raccomandazioni su come sfruttare strategicamente la trasformazione digitale e le dinamiche di co-creazione per migliorare l'accesso e creare nuovo pubblico.</text>
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              <text>2020</text>
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              <text>Epidemiology and Health</text>
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              <text>Korean Society of Epidemiology</text>
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          <name>Coverage</name>
          <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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              <text>Auxiliary sciences of history, Arts in general</text>
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