Analysis of Blocking Middle Seat Policy of Delta Airline

Analysis of Blocking Middle Seat Policy of Delta Airline

Li Xiaoyu

The main content of the research is about the seat blocking policy of Delta airline and its influences. The idea of the research comes up as airline industry is one of the most influenced industry by covid-19 pandemic and Delta’s action in this severe situation is worth to analyze. SWOT analysis will be conducted in this research, force field analysis, final account analysis and ratio analysis to study the decision of empty the middle seat. From the research, the author wants to have the conclusion about how the policy is going to affect the delta airline, and whether the policy should be kept or not. The conclusion is that Delta airline should keep on the blocking seat policy because almost the passengers has good impressions on the company.

2020

10.1051/e3sconf/202021803005

Epidemiology and Health

Korean Society of Epidemiology

Environmental sciences