https://www.socictopen.socict.org/files/original/002fb367c72515d7afe8e0a3e450fc2c.pdf 38310c083f313d0002cd4306b8893441 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Coronavirus Description An account of the resource Dominio científico: Coronavirus Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic Creator An entity primarily responsible for making the resource Luíza Fonseca, Angela da Rocha Description An account of the resource This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010. Nearly after the company started searching for new markets abroad and adapted its internal and communication processes to comply with other countries’ preferences and regulations, the outbreak of the COVID-19 pandemic led top management to rethink its production and marketing strategies, specifically hit by involving China, country of origin of the virus. The case is about how small companies in the midst of a global expansion can deal with unexpected scenarios and emerging crisis, engaging students to reflect upon the initiatives that might be taken to overcome issues such as consumer animosity, but also to make the company less susceptible to similar situations in the future. Date A point or period of time associated with an event in the lifecycle of the resource 2021 Subject The topic of the resource covid-19, global value chain, International Business, international marketing Identifier An unambiguous reference to the resource within a given context 10.1590/1982-7849rac2021200216.en Source A related resource from which the described resource is derived RAC: Revista de Administração Contemporânea Publisher An entity responsible for making the resource available Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Accounting. Bookkeeping, Management. Industrial management