https://www.socictopen.socict.org/files/original/f08c5e967b98c7d7dae9b755c2665dee.pdf 2c4865348579376f3b905f5b0176b287 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Coronavirus Description An account of the resource Dominio científico: Coronavirus Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Ideology within Covid-19 Public Service Advertisements: A Semiotic Approach Creator An entity primarily responsible for making the resource I Komang Sulatra, Desak Putu Eka Pratiwi Description An account of the resource The COVID-19 virus is a new virus linked to the same family of viruses as Severe Acute Respiratory Syndrome (SARS). The virus is transmitted through direct contact with respiratory droplets of an infected person and touching surfaces contaminated with the virus. COVID-19 patients in Indonesia continue to grow. The Indonesian government has made efforts to break the chain of the spread of the COVID-19. One of them is by creating COVID-19 public service advertisements. Public service advertisement plays an important role in this pandemic to spread positivity which can motivate people to survive in this difficult time. This study aims at analyzing the ideology within COVID-19 public service advertisements by analyzing the meaning of verbal and visual signs used in those advertisements. The data were taken from five selected posters of COVID-19 public service advertisements. The data were collected by observation method and analyzed by qualitative method using theory of Semiotic proposed by Barthes (1998) and theory about ideology by Storey (2009). The analysis is presented in informal method. Our finding shows there are various ideologies used in COVID-19 public service advertisements, such as: prevention is better that cure, the ideology of being cooperative, responsible, productive and optimistic in facing COVID-19 pandemic. COVID-19 public service advertisements generally deliver a massage that together we can defeat COVID-19. Date A point or period of time associated with an event in the lifecycle of the resource 2020 Identifier An unambiguous reference to the resource within a given context 10.24843/JH.2020.v24.i04.p02 Source A related resource from which the described resource is derived Humanis Publisher An entity responsible for making the resource available Universitas Udayana Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Social Sciences, Language and Literature