Iteration, innovation, and collaboration

Iteration, innovation, and collaboration

Diana Broadaway, Darlene Wolnik

First paragraph: The value proposition of farmers markets has been altered by the COVID-19 pandemic. The festival-like features of markets put on hold, the in-person social interactions reduced, the physical flow of walk-up markets changed. Just as previous crises[1] called upon markets to shift their operations to serve their community, the 2020 story highlights how once again, these low-capacity/high-functioning entities have been forced to reinvent themselves. This time, alternative models involving online pre-orders, drive-thru, and curbside product pick-up scenarios have been rapidly put in place by individual vendors and market operators. Open-air and shed market vendor placements have been redesigned to allow for social distancing among both vendors and customers. Sanitation and public safety measures including gloves, hand sanitizer, and hand-washing facilities are now essential considerations. [1] https://www.youtube.com/watch?v=cxIbm-EyATs&feature=youtu.be

2020

covid-19, Pandemic, food security, farmers market, advocacy, Federal Programs

10.5304/jafscd.2020.101.014

Epidemiology and Health

Korean Society of Epidemiology

Agriculture, Environmental sciences, Geography. Anthropology. Recreation, Technology, Social Sciences, Nutrition. Foods and food supply, Recreation. Leisure, Urban groups. The city. Urban sociology, Regional planning, Communities. Classes. Races, Human ecology. Anthropogeography, Home economics