https://www.socictopen.socict.org/files/original/506f05f521f18c9aaf2f170b1017c822.pdf 92b5b19025d447cbb663ce6f1f9b4ade Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Coronavirus Description An account of the resource Dominio científico: Coronavirus Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Measuring the influence of customer-based store brand equity in the purchase intention Creator An entity primarily responsible for making the resource Cristina Calvo Porral, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga, Jean-Pierre Lévy Mangin Description An account of the resource Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. This study attempts to propose an integrated model of Brand Equity in store or retailer brands, based on Aaker’s well-known conceptual model. We propose a consumer-based model, including the main sources or dimensions of Brand Equity and considering the intention to purchase as a consequence. Based on a sample of 362 consu- mers and 5 store brands, structural equation modeling is used to test research hypotheses. The results obtained reveal that store brand awareness, loyalty along with store brand perceived quality have a significant influence on consumers’ intention to purchase store brands. Our study suggests that marketers and marketing managers from retailing companies should carefully consider the Brand Equity components when designing their brand strategies, and develop marketing activities in order to enhance their brands’ awareness. Date A point or period of time associated with an event in the lifecycle of the resource 2015 Subject The topic of the resource Store brand, Brand equity, purchase intention, retail, Structural Equation Modeling Identifier An unambiguous reference to the resource within a given context DOI: 10.5295/cdg.130408cc Source A related resource from which the described resource is derived Cuadernos de Gestión Publisher An entity responsible for making the resource available Universidad del País Vasco (UPV/EHU) Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Commerce Language A language of the resource EN, ES